By Andrea Wong
In less than one month, we will mark the culmination of an incredibly historic presidential election season. As a little girl, growing up as a distinct minority in America, I never thought I’d see the day when an African American and a woman would be represented on the tickets of both major political parties. It just wasn’t in my realm of possibility.
But this year, Senator Obama and Governor Palin are vying for the highest and second highest, respectively, offices in the land. And Senator Clinton was a close second on the Democratic side.
Just think, less than a century ago, women did not even have the right to vote! When Lifetime brought its Every Woman Counts campaign to the Democratic and Republican conventions, it was right around the 88th anniversary of the passage of the 19th amendment that finally won us that right.
We have certainly made a lot of progress in less than a century since. We’ve actually made a lot of progress in the last four years since the last presidential election. We have the first woman Speaker of the House, Nancy Pelosi. We have the most women ever serving in the House and Senate. Thousands of women have gone through boot camps to run for elected office, which Lifetime has been proud to support in partnership with The White House Project. And, of course, Senator Hillary Clinton made those “18 million cracks in the glass ceiling” as the first serious woman contender for The White House.
According to a Lifetime Every Woman Counts poll of women likely voters, conducted by Republican pollster Kellyanne Conway and Democratic pollster Celinda Lake, thanks to Senator Clinton, nearly seven in ten believe that her candidacy has helped pave the way for women who want to run for President. And a vast majority said that they now think there will be a woman Commander-in-Chief in their Lifetime.
My own ten year-old niece was obviously not old enough to vote or be surveyed in our poll, but those cracks have indeed reverberated down to the next generation. She told me quite simply that a woman should be President because, and I quote, “Girls are cooler than boys!”
Now, I can’t totally disagree with her logic, but I think what my niece was conveying, in her own words, is what is most important about these remarkable “firsts” and accomplishments achieved by women. And it’s this: they are firsts, and not onlys.
Because young women and grade school girls like my niece have witnessed first hand the accomplishments of Senator Clinton, Governor Palin and Speaker Pelosi. So unlike it was for me growing up, women’s leadership is in their realm of possibility. In fact, it’s more than just possible. It’s probable.
The women who blazed this trail have created options, opportunity and optimism for other women. That is really the mission of Lifetime’s Every Women Counts campaign. It’s why we’re using the reach and power of the Lifetime brand to empower women to speak out on the issues that matter most in their lives.
It’s why we’ve dedicated our resources to encouraging women to register and get out to vote. We’re excited to be launching a brand new PSA campaign starring every female country artist, from Reba to Martina McBride to Taylor Swift. And it’s why we’re invested in inspiring women to lead, whether someday running for school board or town council on up to the White House.
Coretta Scott King once said, “Women, if the soul of the nation is to be saved, I believe that you must become its soul.” I am hopeful that the 35 million eligible women who did not vote in 2004 will show their soul and that we can make sure Every Woman Counts.
Andrea Wong is the CEO and President of Lifetime Networks. She oversees Lifetime, Lifetime Movie Network, the myLifetime.com website and Lifetime’s public advocacy campaigns, among other areas of the company.